By Jennifer Blanchett. April 1, 2014
St Louis, MO- Global beer brand Bud Light announced a new Space Initiative today, including a new product launch of “Space Bud Light” and a long-term rollout to become the number one beer in the galaxy by 2020.
“Currently, Bud Light is the most popular beer in the United States. We want to become the most popular beer in the universe,” says brand representative Neil Johnson.
Space Bud Light uses a high tech gel compound that liquefies upon impact with the tongue. Beerologists had to overcome a number of obstacles in product development, including: over-fizzing, instant flatness, and inability to breathe while drinking. But after ten years in top secret development, this product is ready for lift off.
“Space Bud Light is a delicious finish to a day of solar flare analysis and zero-G research,” promised Johnson. Adding that, “Astronauts are the firefighters of the galaxy. They do crucial work for our communities and they deserve a refreshing, cold, gel-compound-beer for it.”
This initiative comes on the heels of massive product innovations that promote portable consumption. The launch of the “Cool Twist” bottle was just the beginning. Now consumers of Space Bud Light will be able to enjoy a cold one wherever the mood strikes. Including the final frontier.