Last Updated August 24, 2017
The Information We Collect.
• Personal Information
• Opting-In and Opting-Out
• Usage Information
• Credit Card Information
Use of Information Collected.
Third Party Advertising
Disclosure of Your Information
Special Note to International Users
The Application is not directed to, and we do not knowingly collect Personal Information from, persons under the age of 21. If you are under 21 years of age and have entered the Application by providing a false date of birth, you have no right to use the Application and must immediately stop using the Application. Under no circumstances may you use the Application or submit personal information to us if you are under 21 years of age. We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA.
The Information We Collect
You may need to register to begin use of the Application or we may require you to create an account in order to use the Application and/or to submit comments, interact with other users, post reviews, and upload recommendations, at which time you may have to provide several types of personally identifiable information ("Personal Information"). We may also collect certain non-personally identifiable, indirect and/or aggregate information as a result of your use of, and interaction with, the Application (collectively, "Usage Information").
When you create your account, or to use certain features of the Application, we may ask you to provide Personal Information. Depending upon the activity you are attempting to complete, this may include any of the following:
• e-mail address
• date of birth
• zip code
• teams that user follows
• mailing address
• mobile phone number
• credit card information
• other personal information as necessary
Also, your email address and/or your mobile phone number or other identifier may be automatically recognized when you visit the Application.
You may choose not to provide any Personal Information that we ask for; however, we only ask for as much Personal Information as is necessary to complete the activity you are requesting. As such, if you choose not to provide the Personal Information that we ask for, it is possible that you may not be able to participate in that activity or the full functions of the Application.
Opting-In and Opting-Out
You will usually be asked to agree to receive communications about special offers or programs from Anheuser-Busch Inc., and any of our affiliated brands or divisions at the time you provide your email address to us ("Opt-In"). In the event that you provide your email address via a channel that does not include a mechanism for you to affirmatively Opt-In, such as by email, you agree that by providing your email address, you are completing an Opt-In and that you will be responsible for opting-out of receiving any future communications about special offers or programs. You can do this by clicking on the link provided at the bottom of each email communication (each an "Opt-Out").
Credit Card Information
We may collect your current location if your user settings allow the location services. In some cases, you may allow the Application to access your then-current location in order to use the Application or services offered thereon, and in such cases we may collect your location when the Application is running on your mobile device.
Use of Information Collected
We use your Personal and Usage information for the following business purposes:
• to provide the services you request;
• to respond to inquiries we receive from you or in connection with a transaction you initiate;
• to analyze, manage and improve the Application;
• to use it within Anheuser-Busch as we continue to work on being the world’s best beer company;
• to notify you of special offers and other services that we believe may be of interest to you or to send you current mailings;
• to provide you with advertisements about goods and services that may be of interest to you;
• to notify you that you have been selected as a winner of a contest or sweepstakes;
• to help us diagnose problems with our server or other technical issues relating to the performance of the Application; or
• for any other specific business purpose stated at the time you provide your information.
Third Party Advertising
This Website complies with the self-regulatory principles of the Digital Advertising Alliance (DAA) Self-Regulatory Program, therefore some pages may contain icons that help users understand how Usage Information is being collected, and how to opt out of targeted advertising resulting therefrom.
Anheuser-Busch offers the Application for download. Anheuser-Busch will use commercially reasonable efforts, given the limitations imposed upon us by third party providers such as Apple Inc. and Google Inc. Please note that certain practices are outside of our control, for example, tracking by Google, Inc., Apple, Inc., or your third party telecommunications carrier. We are not responsible for the actions of such third parties. You should always read and understand the policies of any third party provider, such as Google with respect to Android apps and Apple with respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app.
From time to time, we may run certain campaigns that provide you with the ability to send a text message and Opt-In to receive future text messages. Your Opt-In request provides us with your mobile phone number. If you choose to Opt-In, you agree that we may, from time to time, send messages to the mobile device associated with that number about new products, promotions, services or offers. Although there is no fee associated with this service, your carrier may charge you for each message you receive in accordance with your calling plan. You agree that we are not responsible in any way for such charges. If you do not wish to continue to receive any messages via your mobile device, you may Opt-Out at any time by following the instructions provided in the text message. Failure to Opt-Out after you have previously provided an Opt-In constitutes your consent to continue to receive these messages until you elect to Opt-Out, and your release of us from any carrier charges associated with such messages.
Disclosure of Your Information
We may disclose the information we collect from and about you:
• when we have reason to believe that such disclosure is necessary to:
• identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of the Application, or anyone else who could be harmed by such activities:
• respond to judicial process and provide information to law enforcement agencies in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, or in the good-faith belief that such action is necessary to comply with state and federal laws;
• otherwise with your consent.
We may sell or buy other businesses or entities. In such event, we may transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control. In such transactions, your Personal Information may be included in the transferred business assets.
Also, in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your Personal Information is treated, transferred, or used and your Personal Information may be included in the transferred assets.
We may use and disclose to others your Usage Information (but not Personal Information) to identify and develop products and services that may be of interest to you and/or share this information with certain third parties for direct marketing purposes with respect to special offers, products, services, programs, promotions, surveys, publications, invitations or other opportunities that may be of interest to certain demographic groups.
We do not sell your Personal Information to third parties and have no intention of doing so in the future.
Under the laws of some jurisdictions, you may be entitled to request disclosure regarding how we share your Usage Information with third parties for direct marketing purposes ("Information-Sharing Disclosure"). To the extent required by applicable law, we shall provide the Information-Sharing Disclosure to you upon your written request to Anheuser-Busch, Inc., One Busch Place, St. Louis, MO 63118.
Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.
Please note that if you provide information to us via a social media site or participate in a social media site linked to the Application, you consent to our use of your information for any reason as if it were submitted to us directly via the Application.
We take commercially reasonable precautions and have implemented commercially reasonable technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via the Application or otherwise collected or possessed by Anheuser-Busch. However, your email or text transmissions and/or other communications containing Personal Information may be unlawfully intercepted or accessed by third parties and/or the Application may be subject to hostile network attacks or administrative errors. We do not guarantee the security of any information transmitted over the Internet. Once we receive your Personal Information, we take commercially reasonable steps to limit access to your Personal Information to only those employees and service providers whom we determine need access to the Personal Information to provide the requested products, services, offers or opportunities that may be of interest to you. However, even after we receive your Personal Information, we cannot guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks. For the avoidance of doubt, WE expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your PERSONAL Information or Usage Information.
Special Note to International Users
• such transfer,
• the exclusive jurisdiction of the courts of the State of Missouri and the federal courts sitting in St. Louis, Missouri.
Thank you for using the Application.
Copyright 2014-2017: Anheuser-Busch, One Busch Place, St. Louis, MO 63118