BUD LIGHT® SELTZER APPLE SLICES CRISP MERCH GIVEAWAY
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES OR DISTRICT OF COLUMBIA AND AT LEAST 21 YEARS OF AGE OR OLDER.

1. ELIGIBILITY:

The “Bud Light® Seltzer Apple Slices Crisp Merch Giveaway” (“Sweepstakes”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. The Sweepstakes is void outside of such geographic area and where prohibited by law. Directors, officers, employees, agents, contractors and representatives of Sponsor and the Sweepstakes Administrator (if any), and their affiliates and subsidiaries, as well as their advertising and promotion agencies, and service agencies, and wholesale alcohol distributors and retail licensees, and members of their immediate family (spouse, parent, child or sibling) are not eligible to enter or win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and the decisions of Sponsor and Sweepstakes Administrator (if applicable) which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.

2. SWEEPSTAKES PERIOD:

The Sweepstakes begins at 12:01:00 a.m. Eastern Daylight Time (“EDT”) on October 4, 2022 and ends at 11:59:59 p.m. Eastern Standard Time (“EST”) on December 10, 2022. (“Sweepstakes Period”). The Sweepstake Period is divided into two (2) entry periods (each an “ Entry Period”) as defined in the chart below. Sponsor’s computer (or Sweepstakes Administrator’s if applicable) is the official time keeping device for this Sweepstakes.

Entry Period

Start Date/Time

End Date/Time

Drawing Date

1

10/04/22; 12:01:00 a.m. EDT

10/10/22; 11:59:59 p.m EDT.

10/13/22

2

10/11/22; 12:00:00 a.m. EDT

12/10/22; 11:59:59 p.m. EST

12/12/22

3. HOW TO ENTER:

During the Sweepstakes Period:

(a) Internet: Visit www.budlight.com/BLSAppleSlicesSweeps (“Website”) and follow the online instructions to complete and submit an online entry.

(b) QR Code: Use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at www.budlight.com/BLSAppleSlicesSweeps where you may complete and submit an entry. Proof of scanning QR codes does not constitute proof of completion or submission of an entry.

To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.

(c) Facebook: During the Sweepstakes Period, look for Sponsor’s Sweepstakes post(s) inviting followers to enter the Sweepstakes. Reply to Sponsor’s Sweepstakes post(s) as instructed and include the hashtags #ChooseAppleSlices and #Sweeps to enter. You must be a registered user of Facebook and follow @budlightseltzer on Facebook in order to enter this Sweepstakes via Facebook. Facebook registration is free and can be obtained by logging on to www.facebook.com and following the online instructions to open an account.

(b) Twitter: During the Sweepstakes Period, look for Sponsor’s Sweepstakes tweet(s) inviting followers to enter the Sweepstakes. Reply to Sponsor’s Sweepstakes tweet(s) as instructed and include the hashtags #ChooseAppleSlices and #Sweeps to enter. You must be a registered user of Twitter and follow @budlightseltzer on Twitter in order to enter the Sweepstakes via Twitter . Twitter registration is free and can be obtained by logging on to www.Twitter.com and following the online instructions to open an account.

(c) Instagram: During the Sweepstakes Period, look for Sponsor’s Sweepstakes post(s) inviting followers to enter the Sweepstakes. Reply to Sponsor’s post(s) as instructed and include the hashtags #ChooseAppleSlices and #Sweeps to enter. You must be a registered user of Instagram and follow @budlightseltzer on Instagram in order to enter the Sweepstakes via Instagram. Instagram registration is free and can be obtained by logging on to www.instagram.com and following the online instructions to open an account.

If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.

Your setting must be set to “unprotected” and/or “public” in order for your posts to be viewable by Sponsor and its agents. Only posts that are viewable by Sponsor and its agents will be considered a valid entry. You must maintain that setting through the winner notification period so that Sponsor will be able to communicate with you via direct message, if required.

There is no limit on the number of entries allowed per person but automated entries are prohibited and any use of automated devices will result in disqualification. No person is allowed to enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any person who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified, in Sponsor’s sole discretion. Entrants are not permitted to share the same email address as another entrant.

All entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each entry must comply with all of these Official Rules. Any reference herein to an “entry” refers to valid entries submitted in accordance with these Official Rules by an eligible entrant.

See Appendix A for additional Entry Guidelines & Prohibited Content. Sponsor reserves the right, but not the obligation, to review any attempted entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an attempted entry for any reason, including without limitation, if the entry contains any Prohibited Content (as defined in Appendix A) or any other commentary or material which Sponsor, in its sole discretion, deems inappropriate.

4. SWEEPSTAKES DRAWING:

One (1) potential Grand Prize winner and four (4) potential Second Prize winners will be selected for Entry Period #1 in a random drawing to be held on or about the Drawing Date for Entry Period #1 from amongst all eligible entries received by Sponsor during Entry Period #1. Four (4) potential First Prize winners will be selected for Entry Period #2 in a random drawing to be held on or about the Drawing Date for Entry Period #2 from amongst all eligible entries received by Sponsor during Entry Period #2. Sponsor’s decisions are final in all matters relating to the selection of winner(s) and the Sweepstakes drawing. Odds of winning depend on the number of eligible entries received during each Entry Period. Non-winning entries for each Entry Period do not carry forward to subsequent Entry Period drawings.

5. WINNER NOTIFICATION:

All prizes will be awarded . Potential winner(s) will be notified via email or phone call, or via direct message on the social media platform the potential winner used to enter the Sweepstakes, and will be required to respond to the notification within forty-eight (48) hours indicating whether he/she/they will accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time period, then such potential winner may be disqualified and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.

Potential winner(s) may also be required to complete, sign and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor or Sponsor’s representative(s) within forty-eight (48) hours of notification that such document(s) is/are required. Potential winners may also be required to complete, sign and return a “Release of Liability, Voluntary Assumption of Risk and Indemnity Agreement” to Sponsor or Sponsor’s representative within forty-eight (48) hours of notification that such document(s) is/are required. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the potential winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older by the time specified by Sponsor, then the potential winner will be disqualified and an alternate potential winner will be randomly selected.

In the event of a potential winner’s failure to comply with any of the time deadlines herein for the signature and/or return of any required document(s), then the potential prize winner will be disqualified and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and that prize will be randomly awarded to an alternate potential winner.

Sponsor is not responsible for suspended or discontinued Internet, wireless, or land-line phone service, or a change in an entrant’s email address, phone number or mailing address, or a change in the entrant’s social media account settings which may result in a potential winner not receiving initial prize notification or his/her/their prize information.

6. PRIZE DETAILS:

One (1) Grand Prize to be awarded: A “Bud Light Seltzer Apple Slices” prize pack that includes one (1) pair of custom air force 1s sneakers; one (1) Bud Light Seltzer denim jacket; one (1) picnic blanket; one (1) picnic bag, one (1) apple shaped cutting board, one (1) Bud Light Seltzer branded Polaroid Instax Mini 9 camera; and one (1) 12 pack of apple slices. Approximate Retail Value (“ARV”) is $485.00.

Four (4) Second Prizes to be awarded (with the selection of each prize at Sponsor’s sole discretion): One Second prize consisting of one (1) picnic blanket and one (1) picnic bag. ARV $50. One Second Prize consisting of one (1) apple shaped cutting board. ARV $20. One Second Prize consisting of one (1) Bud Light Seltzer denim jacket. ARV $90. One Second Prize consisting of one Bud Light Seltzer branded Polaroid Instax Mini 9 camera. ARV $80.

One (1) First Prize to be awarded: Includes one (1) Bud Light Seltzer denim jacket; one (1) picnic blanket; one (1) picnic bag; one (1) apple shaped cutting board; and one (1) Bud Light Seltzer branded Polaroid Instax Mini 9 camera. ARV $240.

The ARV of all prizes is $965. Any difference between stated value and actual value will not be awarded. Alcohol beverages are not part of any prize.

Limit one (1) prize per person. If a potential winner cannot accept the prize as specified, the potential prize winner will be disqualified and the prize awarded to an alternate potential winner. Prizes are non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Each prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes he/she/they receives, regardless of whether it, in whole or in part, is used. Sponsor makes no warranty, guaranty or representation of any kind concerning each prize (or any portion thereof), and disclaims any implied warranty.

If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor. If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, the potential prize winner will be disqualified and the prize will be awarded to an alternate winner.

7. PUBLICITY AND COPYRIGHT LICENSE :

By entering, entrant grants Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable and transferrable right and license to exploit the entrant’s entry (including, without limitation, the entrant’s name, image, likeness, voice, submitted biography, and prize information, as well as the names, images, likenesses and voices of any and all persons in the entry, and any intellectual property rights (e.g. copyright, trademark, etc.) contained in the entry), without prior notice, review, or approval, in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to entrant or any third party, for any purpose, including, without limitation, the entry and any person’s property (physical, personal, intellectual property rights, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in the entry being associated with Sponsor, its affiliated companies, and/or their promotional partners. Accordingly, by entering, entrant waives any objection to such use, including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of the entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest. All materials submitted become the property of Sponsor and will not be returned.

8. RELEASE :

By entering, each entrant agrees that Sponsor, the Sweepstakes Administrator (if any), and each of their parent, subsidiary and affiliated companies, and their advertising and Sweepstakes agencies and promotional partners, and their wholesale distributors, and each of their respective officers, directors, employees, representatives and agents (collectively, the “Released Parties”), will have no liability whatsoever for, and are released and shall be held harmless by entrant against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Sweepstakes or in any Sweepstakes-related activity.

9. GENERAL CONDITIONS :

Sponsor and Sweepstakes Administrator (if any) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or a related website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate any website’s terms of service, as solely determined by the Sponsor, will be disqualified. Neither Sponsor nor Sweepstakes Administrator (if any) are responsible for any incorrect or inaccurate information whether caused by website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assume no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such entries, and may subject that entrant to disqualification. Sponsor and Sweepstakes Administrator (if any) are not responsible for injury or damage to participant's or any other person’s computer or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of entries, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid entries received prior to the action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an entrant, the authorized subscriber of the email address or the social media account used at the time of entery will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address or the social media account by the ISP or other organization responsible for assigning the email address or social media account. A potential winner may be required to show proof of being the authorized account subscriber. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR OR SWEEPSTAKES ADMINISTRATOR (IF ANY).

10. DISPUTE RESOLUTION :

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between entrant and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.

11. PRIVACY POLICY :

See Sponsor’s privacy policy located at https://www.budweiser.com/en/privacy-policy.html for details of Sponsor’s policy regarding the use of personal information collected in connection with this Sweepstakes. If you are verified as a prize winner, your first name, last initial, city and state may be included in a publicly available winner’s list.

12. OFFICIAL RULES:

The Official Rules of the Sweepstakes are available for viewing at www.budlight.com/BLSAppleSlicesRules during the Sweepstakes Period. You may also request a copy of the Official Rules by sending an email to budcentral@anheuser-busch.com and including “Bud Light® Seltzer Apple Slices Crisp Merch Giveaway Rules Request” in the subject line for receipt within sixty (60) days after the end of the Sweepstakes Period.

13. WINNERS’ LIST :

For a list of the winners, send an email to budcentral@anheuser-busch.com and include “Bud Light® Seltzer Apple Slices Crisp Merch Giveaway Winners’ List Request” in the subject line for receipt within sixty (60) days after the end of the Sweepstakes Period.

14 . SPONSOR:

Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

15. SWEEPSTAKES ADMINISTRATOR:

Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

© 2022 Anheuser-Busch, Bud Light® Beer, Light Beer, St. Louis, MO

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or Instagram. Any questions, comments or complaints regarding this Sweepstakes must be directed to Sponsor and not to Facebook, Twitter or Instagram.


APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT

Entries must meet the following requirements:

· Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.

· Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the entry in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the World in any manner whatsoever and for any purpose.

· Entry cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote the excessive or irresponsible consumption of alcohol, or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise fail to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf; (f) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind (other than beer that is the subject of the Sweepstakes), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (g) contain copyrighted materials owned by others without permission; (h) contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; (i) refer to or depict any names, logos or readily recognizable features of a retailer of alcohol beverages (such as a grocery store, convenience store, restaurant, bar, or any other retail location that sells alcohol beverages);or (j) depict, and cannot itself be in, violation of any law.

· Each entrant warrants and represents that the entry: (a) is his/her/their original work, (b) has not been previously published; (c) has not received previous awards; and (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;

· Any entrant whose entry includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such entry, in a form satisfactory to Sponsor, upon request, prior to award of prize and/or naming of entrant as a winner.

· Any entry that, in the sole opinion of Sponsor, is not in accordance with the guidelines as stated herein or on any Sweepstakes entry platform, or is deemed to be inappropriate for publication is ineligible.

· Incomplete, illegible, deceptive or garbled entries are not eligible.

· Any such entrant will indemnify and hold harmless, Sponsor from any claims to the contrary.

All entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as follows: Digital Millennium Copyright Act—Anheuser-Busch is committed to respecting and protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres to the following notice and take down policy, in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If you believe any of the entries infringes upon your intellectual property rights, please submit a notification alleging such infringement (hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i) be provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set forth below, and (ii) include the following:

· A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;

· Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works;

· Identification of the material claimed to be infringing or to be the subject of infringing activity and that is to be removed or access disabled and information reasonably sufficient to permit the service provider to locate the material;

· Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an electronic mail;

· A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and,

· A statement that, under penalty of perjury, the information in the notification is accurate and you are authorized to act on behalf of the owner of the exclusive right that is allegedly infringed.

Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email: trademarks@anheuser-busch.com . For clarity, only DMCA Takedown Notices should go to the Copyright Agent; any other feedback, comments, online purchases or other communications should be directed to the applicable customer service links posted on the Website. You acknowledge that in order for Anheuser-Busch to be authorized to takedown any Content, your DMCA Takedown Notice must comply with all of the requirements of this Section.

By submitting an entry, you agree that your entry is gratuitous and made without restriction, that it will not place Sponsor under any obligation other than as stated in these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor or developed by its employees, or obtained from sources other than you.

By participating, you acknowledge that your entry may be used in Sponsor's sole discretion. Entries are the views/opinions of the individual entrant and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge that Sponsor has no obligation to use or post any entry you submit.